REPOST Entry 4: PPC & Search Engines

We all know what search engines do. They help us to sieve through the quagmire that is the Net. But, how do search engines make their money? Advertising. Now, this is no problem for the big ones, the top dogs (1st Tier) - Google, MSN, Yahoo. Paid-per-Click (PPC) Search Engines fill an important niche in online advertising. Getting your site listed in a Tier 1 search engine is difficult. Even if you ARE listed, you'll find it somewhere on page 15 out of 23, or something like that. PPC Search Engines allow advertisers to place their site on page 1... at a price. For Tier 1, these ads appear as sponsored links. For Tier 2 and 3, the search results ARE the ads.


For more info, check out the following links:
PayPerClickSearchEngines - A comprehensive list of PPC Search Engines.
Why-Search-Free-PTR - A site that deals with the turmulent relationship between the GPT industry and PPC Search Engines